The Wish shopping app has started a new program to promote cooperation with inpatient retail.As the Internet World reports, the new program is called "Wish Local" and aims to generate more walk -in customers, awareness and thus higher sales.Wish wants to enable customers to collect their orders in a stationary branch - on the same day.
In order to build and carry out this system, Wish has to win the favor of the inpatient dealers: they should store some of the best-selling Wish products in their shops and thus act as a pick-up point for online orders via the app.According to Wish, this brings more walk -in customers for the branches.In addition, retailers can list their inventory-and should thus be able to open up online trading as an additional sales channel.
Wish needs retailers as a partner
According to Wish, one of the cornerstones of the program is the so-called pickup program.In a video, Wish explains that the dealers who register as a wish pickup partner will send a smartphone with a pre-installed app.This allows retailers to see when an order arrives, when the customer wants to pick them up and how much sales were generated with it.
Wish is one of the most popular shopping apps
Wish was founded in 2011 by the former Google employee Peter Sculcuewski and the former Yahoo engineer Danny Zhang.The company focuses primarily on mobile shopping, i.e. sales over the smartphone.Wish is now one of the most popular shopping apps and is known for cheap products that are often imported directly from the Far East and sent to the customer.