Traffic and CTR increase thanks to FAQs in Google search

Traffic and CTR increase thanks to FAQs in Google search

With the so -called "frequently asked questions" you can expand your search result and make it more interesting.This is implemented with the help of structured data (JSON).With this step-by-step instructions you can understand how you can use FAQs to integrate sensibly on your website.Your advantages:

Your search result generates more attention

This technology can increase your CTR and your traffic

You increase the added value for your visitors: inside

Thanks to the better CTR, your ranking can increase

These aspects are reason enough to take a closer look at the topic.

FAQs - frequently asked questions

In the Google search you have probably come to the following 2 views in the past:

For some search queries, Google places a small box with similar question

For special websites, one or more questions are presented directly under the search query

The respective search result takes up significantly more space.First of all, we are now looking at the differences of these two forms of representation.Then you get a specific guide for the second point.Because this is a very effective method.

1.similar questions

You probably noticed this yourself in a search yourself.In addition to the actual search results, Google also represents "similar questions".Questions are answered briefly and briefly here without having to click on the website.You have this as a website operator: in no direct influence.Google decides which questions and answers are shown here.

As soon as users: Click the question inside, the answer appears.At the end of the answer you will find a link to the website, i.e. the source of this content.

2.JSON FAQs directly with your search result

Now comes the exciting part.Because on the following presentation you have direct influence.As you can see, the following search result takes up a lot of space.Strictly speaking, more than twice as much as a standard search result.

It's like the absolute jackpot.How much space this is depends on the number of questions shown.But more about that.

At this point, only questions and answers are presented that you have published on your website.In contrast to point one, this is not a mix of different websites.So you can claim this place for yourself.

You will also learn how the integration of these FAQs works in this article.Incidentally, it doesn't matter whether you use WordPress, Joomla or other software.In advance, however, briefly to the advantages that are connected with it.

Advantages of FAQs in Google search

At first glance you can see that the search result takes significantly more space thanks to the questions:

Google loves it when questions are answered quickly.Because Googlemöchte his user: quickly provide a solution to your problem inside

You claim significantly more space in Google search.This increases yours and of course the CTR

Other search results slip further down.The visibility is then extremely relevant in the case of dermobilic search.If three to four questions are presented in connection with a search result, it takes pretty much the entire screen

As a rule, thanks to this FAQ presentation, you will increase the CTR.And that is an important user signal that is evaluated by Google.For example, if your search result gets more clicks than the result over you, the Google naturally notices.And since Google wants to present the most relevant content to the user, you can do valuable ranking places

Here is an example of the mobile view.This search result takes up almost a whole "page" and is a good success from SEO perspective:

Preparation and important background knowledge

Certainly you are now curious how you can also integrate the FAQs on your website and in Google search.In addition in advance: there is no guarantee that the FAQs will appear in the search.Google decides whether you classify your website as relevant enough for the FAQs.Incidentally, the FAQs also make sense if Google does not integrate them into the search.Since the questions and answers are on your website, you can create additional content and additional added value.This increases the quality of your website.

Google also decides the number of questions and answers shown.Mostly there are between two to four questions.My recommendation: Create four questions and answers for every underside in which you want to integrate the FAQs.If not all are shown, it is not bad anymore.It is important that you create questions and answers specifically for each page.So absolute unique and please do not copy anything and do not use questions/answers twice.Of course you can also create more than just four questions and answers.This extends the scope and added value of the respective page.

Very important: Note Google's guidelines for the integration of FAQs.You can find all important information on the Google Search Central Blog.

Integration of the FAQs in Google search

The integration of the FAQs on your website or in Google search works as follows:

Create four questions and four answers (also less or more)

Traffic- und CTR-Steigerung dank FAQs in der Google-Suche

Insert these questions and answers on your website (preferably amend the page)

Create a FAQ-Json code (structured data) and add this code to the side

Optionally, you can now have this page indexed by Google.

We are now looking at these four steps in detail:

1.Create questions and answers

Think about concrete questions that fit the respective underside and add added value for readers: offer inside.You should formulate the questions specifically and directly.Ideally, the answers should consist of about three to six sets.You can provide the answer with list points, list marks and also left.But more about that.

An answer can of course be shorter or longer.The three to six sets are a guideline because the information intake is quick and thus aroused interest.The goal is that users: visit your website in the inside.

2.Include questions and answers on the website

The second step is to include the questions and answers on your website.It is up to you whether you insert this section at the end of the page or at another point.Standard is at the end of the page.You can use the following formatting.Other constellations are also possible at this point.This should serve as an example for you:

Frequently asked questions (H2 heading)

Question 1 (H3 heading)

Answer 1 (P sales)

Question 2 (H3 heading)

Answer 2 (P sales)

Question 1

3 (H3 heading)

Answer 3 (P sales)

Question 4 (H3 heading)

Answer 4 (P sales)

You have already created additional added value.Up to this step, the questions and answers are only shown on your website.If Esgoogle means well with you, you can also appear on "Similar questions".After this step, however, the questions and answers are not yet shown in connection with this search result.We change that with the next step.

3.Generate FAQ-Json code and add structured data

Now it's getting exciting.So that the FAQs are shown in the Google search in connection with your result, you have to create a code.There are various snippet generators with which it works very simply.The example is based on the generator of Merkle.On this page you will find a selection field.Select "FAQ Page".Now you can add a question/answer or more.

A code is automatically generated on the right side.It is the FAQ-Json code just mentioned.This looks as follows.Depending on the number of questions/answers, it is longer or shorter.At the top right you will find three icons.With the orange "G" you can test the generated code.You should do that too.With the blue icon you can copy the code.You then insert this code into the source code on your page.If you have created your website with WordPress, you can use the plugin "Header and Footer Scripts", for example,.

This has successfully completed the integration of the FAQs.

4.Accelerate indexing

Now it takes a few hours, days or weeks for the indexing and the FAQs are activated.However, you can accelerate this process.Register in the Google Search Console and put your domain.Now you can copy the URL of the affected page and apply for new indexing.

At this point I would like to point out again that there is no guarantee that the questions in Google search are presented.Because Google decides whether your website is classified as relevant enough for this.

Tips and Tricks

Abschließend möchte ich dir noch ein paar Tips and Tricks zu dieser Vorgehensweise geben.These help you to use the FAQs as professionally as possible.Please always note: Do not excite every possibility to the last detail.Create real added value and use the functions whenever you really make sense.

1.Text and JSON code must be identical

The questions and answers on your website must be identical to the content that you insert into the Snippet generator.Otherwise they are not shown in Google search.

2.List points and lists

Optionally, you can add list points and lists to the answers.However, this only works if you insert the HTML code of the answer into the Densnippet generator.It is always important that you test the code before integrating.

3.Insert links to the answers

This tip is particularly valuable.Because the integration of links into the answers naturally increases the CTR.I recommend that you only insert a link to the underside in question at this point.Use this option with careful and do not exaggerate it.The following also applies here: If you have inserted a link, you must insert the corresponding source code of the answer into the Snippet generator.Then check the code whether it works.

Now I wish you every success when optimizing your website.This strategy increases added value and can improve your traffic and rankings.