The decisive factor for success when selling digital products is marketing because the competition in this segment is very fierce. If a shop owner runs a blog or a channel on YouTube, he should definitely use it to present his products.
Under no circumstances should shop operators neglect advertising via social media channels, as this is extremely effective. Sellers can set up their own fan page on Facebook or place personalized ads via Facebook advertising. This type of advertising is not only extremely targeted, but also makes it easier for a potential prospect to contact you.
There are also various advertising options on Google Ads. These can be excellently combined with Facebook advertising.