Content of this article
Invites and functions
What is Clubhouse and what can the app do?
Success factors of the Clubhouse app
Disadvantages of the Clubhouse app
Since when has the Clubhouse app?
Conclusion on the new drop-in audio app
Screenshots from the app
Twitter votes for clubhouse
The Clubhouse app has only been on the market for a few weeks and despite the beta phase with rapidly rising user numbers, ensures a real hype in the area of communication apps.The inventors and founders of the Clubhouse app mainly use classic tricks from consumption psychology, especially the so -called “artificial shortage”.Interested users cannot simply register and participate, but must be invited by other clubhouse users.Every new clubhouse member gets some Invite at the beginning and must therefore carefully consider who should get the invitation.Activity is also rewarded: If you are often online and open up new rooms, you will later get additional invites.
Made smart and executed brilliantly: the invites are apparently so exclusive that they are already being traded for double -digit amounts on the net.The makers also lovingly call Clubhouse “Invite-Only Chatroom App”.Fomo at its best: just don't miss anything and always be up to date.Those who are socially networked want to be there.The plan of the two founders has so far been.And now everyone should slowly be clear why an audio chat app is called “clubhouse”.The principle of social recommendation is used here in purely form.Nothing works without a clubhouse invite!
Invites and functions
Instead of explaining in text form for a long time how this works with the invites for clubhouse and what the app can do, here is a video:
What is Clubhouse and what can the app do?
Basically, Clubhouse is a new social media platform or.A social network. Nur eben nicht im klassischen Sinne wie Facebook & Co., but purely audio -based, a social audio app.And that may also be due to the rocket -tentious rise and success, because such an app has not yet been on the market.There is currently on Joinclubhouse.Com except the info “Hey, we’re still in private beta but are working hard to open Things up side!”Not much to see yet.
Success factors of the Clubhouse app
As a rule, uniqueness always leads to a certain success, sometimes simply due to a lack of alternatives.But that would be too easy and does not hit the core in the case of Clubhouse.The app is not only completely new, but also very intuitive and quickly operated and learned.No unnecessary frills, no way to use other formats such as text or video.Keep it simple as a success factor.
And: the app is fun!Of course we have already tested an account and in the past few days with a very positive conclusion.
Disadvantages of the Clubhouse app
In addition to all the positive impressions, of course there are also some dark sides that will never fail if hundreds of thousands of individuals meet digitally.So many of the rooms that sound interesting at first glance are primarily used to market their own products, services or the person as such.Especially in larger rooms with more than 50 participants/listeners, it can be quick, in addition, the conversations and discussions become hectic and loud. Dennoch ist es aber am Ende des Tages ja jedem selber überlassen auch eigene Räume zu eröffnen und dort nur Friends & Family einzuladen.
A big point of criticism is the availability, because the app cannot be installed on Android phones, unless you can create any dodgy workarounds with so-called emulators that simulate the iOS operating system.
The partially lack of network coverage should also be mentioned, but this is not a problem for the app itself, but the user's available infrastructure.Nevertheless, it is exhausting to listen to someone when the quality is bad.You also know that from video conferences.
What is currently still open: Will the app also exist for other devices or with a web interface?That would certainly be very practical because you could also use the rooms on the laptop on the go.
Since when has the Clubhouse app?
The app has been around since March 2020, but the hype has only now arrived in Germany.Behind the app are the two start-up founders Rohan Seth and Paul Davison with their company Alpha Exploration.Incidentally, the Clubhouse app was rated $ 100 million during the beta phase and the Andreessen Investmenthaus Andessen Horowitz has supported a large part of the development costs with an investment of $ 12 million.
Such reviews are of course always questionable, but at its core, an important point probably played the biggest role: target group Apple user!Let's not do anything, such social media apps and platforms live from the user data at the end of the day.With its direction, Clubhouse just managed to focus on one of the best -earning target groups at all.And the investors also recognized that very quickly.
Conclusion on the new drop-in audio app
Clubhouse definitely harbors addiction potential, provided you are networked with the right people and the rooms are well thought out.We really enjoy using it and the simplicity has convinced.In the past few days we have experienced many exciting sessions in great rooms.That leaves you wanting more.But we will also look at the development with arguments, because Clubhouse also offers people a platform!Also use the stage for agitation, hatred and false information.
See You There: If you want to network with us and is a lucky owner of an invite or access, you will find us under this digital abbreviation @Contentking.
Screenshots from the app
Here are a few more pictures or.Screenshots of the app:
Twitter votes for clubhouse
If you want to learn more about the Clubhouse app, you can read more details on the official website: https: // www.Joinclubhouse.com/check-1-2-3
