Singles Day – and who invented it?
The Singles Day, which is not yet so well known in this country and always takes place on November 11 of each year, originally comes from China. The date was chosen because the number 1 is meant to symbolize a single person. While young Chinese in particular originally went to parties on this day to fall in love there, Singles Day has now become the largest online shopping day in the world - at least from a financial point of view.
Because Singles Day generates more sales than Black Friday and Cyber Monday combined. For comparison: In 2019, around 38 billion US dollars were spent on Singles Day, Black Friday and Cyber Monday together made around 22 billion US dollars. It is therefore no wonder that more and more retailers in Germany are taking up the tradition and offering numerous bargains for Singles Day. But it is also worthwhile for both buyers and sellers.
Bargain hunting in November is worthwhile, especially with the upcoming Christmas season. Many prospective buyers are on the move here to find the right product and save money at the same time.