Purchased reviews in the LEGO online shop? Analysis of the Causa Ferrari

Purchased reviews in the LEGO online shop? Analysis of the Causa Ferrari

I think Lego products are great, but I Don & APOs; t think what & APOs; s going on in terms of marketing and on a legal level is good. Just recently, Lego stressed in a press release: "the most important thing for us is that consumers are not misled." this applies to their quality standards, but you can already see that such phrases are always bent as it is right now (also with regard to fair play). For me, the fact that you can & APOs; t immediately recognize incentive reviews is consumer deception and the argument that everyone else does it doesn & APOs; t count for me. I have the feeling that Lego simply can & APOs; t deal with criticism and instead of pulling out a failed product quietly and with dignity from the assortment, it & APOs; s hard to get it because so much money for development / marketing and licenses is already involved. I Don & APOs; t want to know how hard Vidiyo will flop when even YouTube, who has received review copies, can say nothing positive about it except for the minifigures and the printed ones. Nevertheless, money is spent on the promotion without end (music video with Ne-Yo, Collab with HRVY and Sophie Ellis-Bextor, life-size VIDIYO BeatBoxes). Of course, if you drive such record profits as Lego you can afford such promotions and "purchased" reviews, but it doesn't make the product better, nor does the company seem more likeable. To get back to the point: I Don & APOs; t find a good solution for incentive reviews to cushion bad reviews, but I find the idea with the verified purchases good, that would at least prevent all the Troll comments that Don & APOs; t have the product at all.

Gekaufte Bewertungen im LEGO Onlineshop? Analyse der Causa Ferrari