Alibaba launches Shein clone

Photo: Screenshot

Large selection, low prices. Is that enough as a concept?

Shein has disrupted the e-commerce landscape in recent months. Now Alibaba is responding. The Chinese e-commerce group is entering the fast fashion business with Allylikes. The new platform targets the US and European markets.

Allylikes sells everything from jewelry to ready-to-wear under their own label. The price range: 4.99 to 60.99 euros. The company delivers to Europe

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