Xiaomi focuses very heavily on the Internet when selling its products, but has also been running real shops for years. While these were initially a Chinese phenomenon, with its stores, it was then expanded in the course of the strongly accelerated expansion into other countries within Europe as well. Here, the stores have also turned out to be an important marketing tool to draw new customers & APOs; attention to the brand. Germany has already been blessed with a so-called MI store. This was opened last year and is located in Düsseldorf. There Xiaomi was able to secure a quite prominent place in the heart of the old town not far from the Kö.