We show you the best free and paid Shopify themes
In the past, you had to set up complex IT infrastructures within your own four business walls in order to operate an online shop. Since 2006, Shopify has made life easier. Cloud-based, it provides you with everything you need to successfully sell your products on the web; whether as a dropshipper:in or with our own logistics. Well, success depends on you, but Shopify at least provides an excellent foundation for webshop operators that is easy to build. A crucial factor in selling successfully is the right Shopify theme. Just like a website, the online shop depends on design, usability and simplicity. Not every theme meets these criteria. So we looked for 13 needles in a haystack and we found it: We present the best Shopify themes. But first, let's cover what Shopify themes are, how much they cost, where you can buy them, and where you can get free ones. In addition, there are our tips on what you should definitely pay attention to when looking for the perfect Shopify template.
If you don't yet know exactly what Shopify is and what it can do, you can get brief information on OMR Reviews.
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What are Shopify themes?
How much do Shopify themes cost and where can you buy them?
These are the 7 best paid Shopify themes
Palo Alto – Lots of storytelling for single product shops
Basel – The best choice for fashion and furniture
Wokiee - 90+ templates for $1 each
Gecko – The old hand among Shopify themes
Porto – A good all round package
Kodo – This puts your products in the spotlight
Avone – The chameleon among Shopify themes 
KarDone - Super designs for every industry
Fastest – Fast isn't the only thing the theme can do
XStore - price-performance winner with announcement
These are the 3 best free Shopify themes
Minimal – Satisfies the basic needs of an online store
Fashe – Differs from premium themes only in that it is free
Narrative - The Storyteller theme
What are Shopify themes?
Themes for Shopify are ready-made templates that you can use directly for your online shop. You decide whether it is user-friendly and beautiful to look at. As with other shop systems, you can get started with a theme without spending a lot of time. They eliminate the need to hire expensive developers and web designers. Without much previous knowledge, you can use a page builder to customize the Shopify templates - some more, some less. With Shopify Sections, the e-commerce company also offers a builder that has a lot to offer.
But, like WordPress templates, you shouldn't just look at the looks of Shopify themes. In principle, an online shop is much more about functions, user-friendliness and loading speed than a normal website. The reason is simple: users stay longer in a web shop because they look at products, compare them and take one or two steps before completing the purchase. If the loading speed of the individual pages is sub-par or the conversion is complicated, the customer will quickly say goodbye; no matter how good your product can be. You have to pay attention to what is behind a chic design.
The following list will help you to consider the right points when you let off steam in the well-stocked Shopify theme market:
Fast loading speeds (it's best to pay attention to the Google PageSpeed score)
Responsive design 
Compatibility with all major browsers
Easily accessible support (by phone, chat or email)
Supports the German language (ideally several languages)
Individual adaptability to your brand
The apps that are relevant for your purposes should be included with the Shopify theme (examples: marketing, SEO, accounting, shipping), otherwise it can be expensive if you have to book them separately
The theme should have the functions suitable for your purposes pre-installed
Pay attention to the ratings of the Shopify templates
Use the preview or demo version first before making a decision
Note the type of costs for the theme (subscription, one-time payment)
We included these criteria in our list of the best Shopify themes, so you can use any without hesitation. Nevertheless, you have to pay special attention to the point of support, since many template providers have the habit of having this paid for extra. Sometimes it is included for the first six months, sometimes it is included in the price and sometimes it can only be booked as an option from the outset. No matter what variant your dream theme has: Support is really important! We can't say that often enough. If you have problems of a technical nature with the theme, but no contact person at the developer, this means, conversely, that your customers will not be able to shop with you until you have solved the problem yourself. In-depth IT knowledge is often required. Logically, you will lose sales during this time. In addition to the template costs, you should invest properly in good support.
Also make sure that a theme is not overloaded with effects, graphics and elements. Not only because of the loading speed, but above all because otherwise your products will fade more and more into the background. The art is to find the middle ground.
How much do Shopify themes cost and where can you buy them?
You can find everything from free to expensive. Proceed as if you were looking for a good whiskey: Expensive may be good, but it does not guarantee good taste. Free Shopify themes are usually only suitable for smaller projects, as important apps and features that you have to buy are often missing. Ultimately, you spend the same amount as for a paid theme. So we recommend you to take money directly and see it as a good investment. Nevertheless, we are happy to answer the question of where you can find free Shopify templates first. 
The Shopify Store offers 9 free versions out of the box. Each of them has specific characteristics such as a minimalist structure, an abundance of images or good storytelling. In addition, third-party providers also offer one or the other Shopify theme for free. Above all, Templatemonster has quite a large selection. However, the number of free Shopify templates on the web is limited, unlike WordPress themes. The requirements for a well-functioning online shop are too high for someone to create something good for it for free.
As mentioned metaphorically at the beginning, the costs for a Shopify theme can be completely different. It also depends on the scope of your project. Expect a low to mid three-digit amount. In the best case it will be less, but in case of doubt you will not be surprised by the high costs in the end. In any case, don't think that creating an online shop will be the cheapest part of your project. Also, you have to keep in mind that establishing and customizing your chosen Shopify theme takes time; as easy as some page builders are to use. And we all know: time is money!
These are the 7 best paid Shopify themes
Free or not, not all themes are the same. Each has its own characteristics and focus. Many Shopify themes are designed for or best suited to specific industries. After all, every clientele has special requirements for online shops. So don't look at a design by its appearance, even now. It is best to create a desired customer (persona method) before making your choice and check the competition. In this way you get a lot of information about what your audience expects from you and your shop. Our dictionary tells you in more detail what persona-based marketing means.
Palo Alto – Lots of storytelling for single product shops
Just as the Californian city of the same name is home to special companies, the theme focuses on special products. This makes Palo Alto particularly suitable for small product ranges that require a lot of attention and storytelling. It's ideal for large images, sharing customer experiences, and easy checkouts. The price makes up for that. The good news: Support is included.
Cost: $180
Support: Support included
Advantages:
Include testimonials
Best for large images
Easy navigation with multiple levels
Well done search function 
Suitable for small product pallets and storytelling
Basel – The best choice for fashion and furniture
Basel combines a tidy design with useful functions. This includes, among other things, the possibility of showing your products in 360-degree mode from all sides. Thanks to regular updates, useful functions are constantly being added. More than 25 templates also make the Shopify theme useful for some industries. However, the Basel designs are particularly suitable for fashion, tech, accessories, high-quality drinks and interior design.
Cost: $69
Support: 6 months included, additional 47 US dollars for 12 months of support
Advantages:
360 degree presentation of your products
Suitable for many industries
High functionality thanks to many features
Numerous and simple customization options
Wokiee - 90+ templates for $1 each
According to the envatotus+ tutorial site, Wokiee is the best theme for Shopify 2021. There are good reasons for that. Many integrated apps and customization options simplify handling and save you a lot of money. Video tutorials explain the complete operation. In addition, the performance of the template is not bad. And as if that wasn't enough power, Wokiee also provides over 90 demos. A selection size in which every industry will find something. The price is more than reasonable for this scope.
Cost: $99 
Support: 6 months included, additional 74 US dollars for 12 months of support
Advantages:
Large selection of templates
Many apps integrated
Video tutorials to help with installation and customization
Inexpensive for a lot of performance
Suitable for almost every industry
Gecko – The old hand among Shopify themes
The Gecko theme has been around for more than nine years. During this time, the developer behind it has gained a lot of experience that he primarily passes on to ambitious retailers. Gecko isn't just for small shops, it's also suitable for large-scale projects thanks to the numerous integrated apps and functions. The design is very minimalistic and attractive. This makes it particularly suitable for online shops for fashion, accessories, sports items and digital products.
Cost: $99
Support: 6 months included, $74 for 12 months support
Advantages:
Excellent loading speeds 
Decent selection of templates
Minimalist design
Suitable for larger online shops
Also ideal for digital products
Porto – A good all round package
At Porto, a lot of attention has been paid to details in terms of excellent UI and UX design. Nevertheless, the theme has an adequate performance and also boasts numerous relevant apps. In terms of design options, Porto also leaves nothing to be desired. More than 20 templates also offer several industries the opportunity to benefit from the theme package.
Cost: $99
Support: 6 months included, $74 for 12 months support
Advantages:
Outstanding UI and UX experience for customers
Good loading speeds
Many design options
Numerous apps turn the theme into a comprehensive package for your online shop 
Kodo – This puts your products in the spotlight
This theme has perfected digital minimalism. Kodo puts your products in the foreground and keeps all other elements in plain white. The almost 20 demos differ only in the arrangement and size of images. Kodo can be customized with a very simple page builder that anyone can use. Your store's interface will definitely be different from the usual with this Shopify theme. Numerous functions for categorization and product pages round off Kodo perfectly. Oh yes: The theme is really cheap for what you get there.
Cost: $59
Support: 6 months included, $39 for 12 months support
Advantages:
Very minimalistic
Products are in focus
Easy to use page builder included
Many useful functions and apps integrated
Very good value for money
Avone – The chameleon among Shopify themes
Avone is one of the most customizable Shopify themes out there. Over 1,000 options optimally implement your ideas of the perfect web shop. Numerous functions complement the whole. Avone can also score a 99 on Google PageSpeed. You can choose from almost 30 templates, with new ones being added all the time. The bottom line is that you won't get a Shopify theme that is more flexible and performs as well.
Cost: $79 
Support: 6 months included, $56 for 12 months support
Advantages:
More than 1,000 customization options
Very good loading speed
20+ useful e-commerce apps right on board
Numerous features with which you can start directly
The design templates are also suitable for many industries
KarDone - Super designs for every industry
As a multipurpose theme, you can use KarDone in many business areas. It is also suitable for single product shops. With the Shopify builder, the many templates can be adapted to your brand very quickly and easily. On top of that, KarDone is SEO-friendly and very well equipped with useful features that you can easily implement.
Cost: $139
Support: 6 months included, $97 for 12 months support or $14.95 monthly subscription, other support options available
Advantages:
Usable for most industries 
Also suitable for dropshipping or single product shops
Lots of customization options
Modern designs as templates, with new ones being added all the time
Fastest – Fast isn't the only thing the theme can do
If your target group is mainly on mobile devices, you should take a closer look at Fastest. Not only is the performance of the theme impressive in this respect, numerous upsell features can boost your sales. The various design templates will not win a beauty contest for this. In view of the many functions, however, this is tolerable.
Cost: $56
Support: 6 months included, $36 for 12 months support
Advantages:
Provides many promotional features
Optimal implementation of the adaptation to mobile devices
Very high score on Google PageSpeed
Very cheap for a lot of functional performance
XStore - price-performance winner with announcement 
You can hardly get a good Shopify theme cheaper. With XStore you can choose from more than 80 demos. There is hardly a sector that is neglected - whether food, tech, fashion, pet food or interior design. A huge selection of damn useful features will make your life as an online shop owner much easier. And although one would now think that this scope of services would be quite expensive, we can reassure you. XStore is definitely the best value for money package you can get.
Cost: $59
Support: 6 months included, $39 for 12 months support
Advantages:
Very inexpensive for the level of performance
Suitable for every industry thanks to over 80 templates
Many features are integrated
The best solution when it comes to
price and performance
These are the 3 best free Shopify themes
Free Shopify themes are usually only recommended for smaller projects. Since you rarely get support, the number of functions and apps is limited and outstanding designs are difficult to find. However, if your budget really does not allow it or the focus is not exclusively on the shop, you can get quite far with the following three Shopify templates.
Minimal – Satisfies the basic needs of an online store
As the name suggests, Minimal gives you a clear design on the outside. The selection of functions, on the other hand, is the complete opposite. Although this Shopify template is free, it comes with everything that satisfies the basic needs of shop owners. The layout is also customizable by specifying blocks and choosing fonts and colors. In addition, the makers did a good job with the mobile view. 
Advantages:
This way you get the most for nothing
Individual adjustments are possible
Responsive design works very well
Minimalist layout, which goes well with the times
Can be used for many industries
Fashe – Differs from premium themes only in that it is free
This theme is a gift from developer colorlib, if you will. Fashe was originally intended as a paid copy. Now it is one of the best free templates you can get. It has many features and looks very good compared to Shopify premium themes. Some effects also provide an optimal shopping experience. With Fashe you definitely don't need to hide from your competition.
Advantages:
Lots of features
High quality layout templates
Appealing effects
Particularly suitable for fashion labels
Narrative - The Storyteller theme
This free variant from the Shopify store relies on storytelling. Narrative therefore focuses on elements such as large images and customizable sections that encourage (or tempt) to buy. A total of four templates are available to you. They are particularly suitable for single-product shops or small product ranges. Narrative is also displayed well on mobile devices.
Advantages:
Perfect for telling brand stories
Large images and videos can be implemented
Ideal for a few products
Four templates available
And if you didn't know it yet: With Shopify you can not only tinker web shops. Useful tools will help you in all aspects of your endeavor. These include logo, company name, and legal notice generators, as well as a slogan finder and barcode generator. After all, choosing the perfect Shopify theme is just one task to be accomplished on the way to realizing your heart project. The real work begins even after that.
However, if you are interested in an alternative to Shopify and its templates, you are spoiled for choice with Spryker, WooCommerce and many other shop systems. To make this easier for you, you will find a large selection on OMR Reviews. There you can compare and look at the user ratings.
